Transition from неприятия intellectual property to confession her(its) important corporative asset to companies trend typical not only of

Transition from неприятия intellectual property to confession her(its) important corporative asset to companies trend typical not only of foreign, but also for russian economy. The Strategy to intellectual property is one of the main forming marketing politicians of the companies. The Interest to intellectual property, first of all, is connected with possibility of the reception of the additional incom from monopoly use new technology or sale patent and license. The Intellectual property of the companies becomes all more high-priced asset, real cost which not always can reflect the principles of the accounting. Particularly this

pertains to that branch, where key role play not so much buildings, equipment, how much доходность patent, trade marks, copyrights, and other so named intangible asset. To example, market value to companies Microsoft for July 25 1996г. formed $ 70,9 mlrd. in spite of the fact that as of balance sheet cost чистых asset was $ 5,7 млрд. The Production of the fashionable cloth - one more example, when intangible assets play the weighty role in reception incom. Louren Klayn, Dzh. Armani, Pierre Karden - a designers, which have done the condition on its name. All more actual becomes discovery potential resource enterprise and increasing to efficiency of the operating the business as a whole to account of the use to intellectual property. The Determination to faithfull strategy and choice corresponding to tacticians in respect of intellectual

property is one of the effective lever

of modern production management,

allowing rationally organize current and perspective planning, reduce the financial risks when mastering investment. The Important element of strategic management intellectual property is a determination of the main trends to activity to companies on creation (aquisition) and legal guard to intellectual property within the framework of existing national, foreign legislation and international agreements.